11:48 AM CST - Entirely new UI for Apple TV Take 2, Rentals are $1 more for HD ($3.99 and $4.99), over 100 titles in HD today, Podcasts, Connect directly to Flickr, more YouTube content, etc.
11:47 AM CST - Rent them in DVD quality and in HD, Rent directly from widescreen TV
11:42 AM CST - To rent library title, $2.99, new release $3.99, can transfer to another device in the middle
11:41 AM CST - When you rent, you have 30 days to start watching, then 24 hours to finish watching. Over 1000 movies, watch anywhere (Macs, PCs, iPods, iPhone), watch instantly
11:39 AM CST - Fox, Warner Brothers, Disney, Paramount, Universal, Sony Pictures, Touchstone, Miramax, MGM, Lionsgate, and New Line Cinema added for movie rentals through iTunes
11:37 AM CST - Starting today it’s built-into every iPod touch leaving the factory, current iPod touch owners pay $20 for the upgrade
11:35 AM CST - Adding Mail, Maps, Stocks, Notes, and Weather added to the iPod Touch
11:35 AM CST - All of this is available today as free software update for every iPhone user
11:34 AM CST - Google is using the cell system + Skyhook to make this possible
11:32 AM CST - How do we do some of this stuff? There’s no GPS inside the iPhone…Working with Skyhook wireless and Google to do this location thing
11:31 AM CST - New UI for maps, better UI for searching and directions, directions are now current based on your starting place
11:30 AM CST - Demoing web clips
11:28 AM CST - Now demoing mass SMSes to diff people
11:25 AM CST - SDK for iPhone we be released in late Feb… a chance to write incredible apps on the iPhone.
“We’ve got some great new features today. First: maps with location!”
“You know have the ability to find your current location in maps. Webclips, right on the home screen. Up to 9 total home screen. SMS multiple people at once
11:24 AM CST - 4 million iPhones sold so far in first 200 days
11:23 AM CST - Two versions of Time Capsule. “One with a 500GB drive, one with a 1TB drive inside it — $299, and $499. Very aggressive prices because we want people backing up! Ships in Feb.”
11:21 AM CST - These two things together make up Time Capsule — really nice. You can back up your notebook wirelessly to TC. You can backup ALL the Macs in your house wirelessly to one Time Capsule. It’s really wonderful. We’re gonna sell it in two versions.
11:20 AM CST - Leopard sold over 5 million units so far
11:20 AM CST - talking about 2007 for Apple
11:17 AM CST - The Keynote just started…running a little behind this year